360 degree view of customer
Migration of various legacy CRM reporting systems into one integrated analytical platform. Seamless replacement and transition from legacy data warehouse and reporting tools including SQL Server, MS Access into SAP BW. User needs for more visibility into customer interactions and their specific needs and preferences. Leverage customer information and installed bases for selected Marketing campaign programs. Single 360 degree view of customer using SAP CRM, current OLTP SAP R/3 and other disparate sources. Need of unified user portal to address their specific needs based on roles and job functions.
Built single Global reporting system using SAP BW 3.5 in the areas of Campaign Analysis, Activity Analysis, Opportunity Reporting, Sales Reporting, Business Partner, Installed base, Product Analysis. Enhanced BW content and data sources extensively to meet complex reporting needs in product configuration and Installed bases. Extensive Usage of SAP Portal to publish BW iviews.