Nsight’s BPI Ibase Segmentation is a new component and most popular solution recently added to BPI portfolio solution stack for customers storing valuable installed base information without realizing the real benefits of the product ownership data. Customers can maximize the value from discovery of the product ownership data to forge marketing strategies and drive more cross-sell, up-sell and service entitlement marketing opportunities. The solution is pre-built to turn installed product analytics to actionable information and create targeted groups for personalized marketing campaigns.