Digital Commerce Race

As the saying goes, you don’t win if you don’t play. If you don’t join the digital commerce race, then you have no chance of winning in today’s global marketplace.

Stay ahead of what’s trending

Winning a Prime Spot in the Digital Commerce Race As the saying goes, you don’t win if you don’t play. If you don’t join the digital commerce race, then you have no chance of winning in today’s global marketplace.

By understanding emerging trends, learning what drives today’s customers – their behaviors, demands, and expectations – and having a nose for the latest technological innovations, you can prepare, strategize, and win a prime spot in the digital commerce race.

The market forecast:
Positive climate until 2020

The global digital commerce market is on fire. Both “born-in-the-Internet” and traditional companies are either planning to or currently redefining their commerce strategies and shifting their investment priorities to embrace digital. Experts see a favorable digital commerce climate all the way through 2022.

In 2016 alone, eCommerce accounted for almost 9% of retail spending worldwide according to eMarketer. eMarketer also forecast retail ecommerce sales to grow from almost $2 trillion in 2016 to more than $4 trillion in 2020 (a double-digit increase to 14.6%). 1 Forrester pulsed a similarly positive outlook, predicting the digital commerce space to occupy 14% to 16% of the US retail landscape by 2022.2

This growth can also be observed in emerging markets. In Brazil and China, for example, the digital commerce race is full of vim and vigor.

Despite a downfall on its economy in the previous years, Brazil’s online retail industry has been flourishing.3

By 2020, it’s digital commerce market is expected to reach $70.1 billion in 2020 with “internet users, rising broadband penetration, lack of assortment in traditional stores, young and digitally savvy marketplace, highly connected Brazilian consumers, low return rate, and high taxation rates on trade” as the major drivers of this growth.