Talent Acquisition Best Practices

Today’s recruitment is driven by candidates, not employers. This means that you don’t get to choose who to hire, your candidates choose you. Here are some of the most strategic talent acquisition practices that you can follow to stand out.

Strengthen your employer brand with content marketing.

First things first: what is an employer brand? The Society for Human Resource Management defines it as: “an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees.” Stated more simply, in the words of Amazon.com founder Jeff Bezos, “Your brand is what people say about you when you’re not in the room.”

How can content marketing help reinforce your brand?

  • Use social media to highlight company employees as brand ambassadors or influencers
  • Do not publish merely entertaining content — provide educational content
  • Create content that focuses on more than your success. According to the 2018 Deloitte Global Human Capital Trends, talents no longer concern themselves only with financial performance, or the quality of your business offerings. They need to know:
    • Your relationships with your employees, customers and communities; and
    • Your impact on society

Use niche job boards

Niche job boards are location or industry-centric job boards that aim to direct focus towards the best qualified candidates for your job requirements. According to the Society for Human Resource Management, using them can lead to better cost-to-hire and quality-of-hire results. Examples include, but are not limited to, GitHub, Medzilla, and AllRetailJobs

Chase passive candidates

Passive candidates are candidates that are not actively seeking the role that you have for them because they are already employed. Sounds moot? Not quite. Research shows that 85% of employed people all over the world are open to switching jobs, and 20% of them will want to make an impact. In other words, passive candidates may very well be your best job candidates.

To successfully recruit them, first conduct a thorough search on niche job boards. Once you have them, let them know that you think they are the ideal fit for your job, and sell them on it.